Saturday, May 25, 2024

itel to offer Superior Home Entertainment with the launch of G-series Android TV TM Device in India

After witnessing massive success with the television launch last year, itel – India’s most trusted brand*, today announced the expansion of its TV product portfolio with the launch of the G-Series Android TV devicein India. The launch of four new televisions under the series is designed to take home entertainment to a new level.

Progressing from I series to G series, itel resonates its brand philosophy- ‘’itel hai. Life sahi hai’ as the new series is equipped with superior features like 400 nits ultra-bright display with frameless premium design, 24W stereo sound with Dolby audio, Google Play, Chromecast built-inTM, and Google Assistant amongst others to give a superior life to itel’s discerning customer base of 7cr+. The product is available across two categories 2K models and 4K models in different sizes from 32-inch to 55-inch at a competitive price range starting at INR 16999. Aligned with the ‘Vocal for local’ mantra, the TV portfolio is completely manufactured in India and is targeted towards aspirers and millennials from tier 3 and below markets who are vying for an upgrade to premium Smart TV experience. 

Announcing itel’s latest expansion in its TV portfolio, Mr. Arijeet Talapatra, CEO, TRANSSION India said “Considering the spike in internet penetration and digital maturity of consumers in India, we have introduced the new range of Android TV deviceto fulfill all the entertainment needs of our consumers. Democratizing entertainment for the masses, the G-series Android TV deviceoffers access to 5000+ apps and 1000+ streaming apps to keep up with the content consumption behavior of our consumers. Our R&D team has aggressively focused on two major aspects like display and sound to ensure a superior viewing and listening experience.”

G-series – The G-series Android TV have been designed to elevate home entertainment for Indian households. The series is available across two categories 2K models and 4K models in different sizes of 32-inch to 55-inch. G5534IE and G4334IE are 4K UHD televisions. Also there are 2 more variants available, 43-inch Full HD G4330IE and 32-inch HD ready G32301IE priced at INR 28499 and INR 16999 respectively.

The series offers superior picture quality with 400 nits brightness, frameless design, 4K resolution A+ grade panel and ultra-slim body to give users an immersive and cinematic TV viewing experience in the comfort of home. The vast 170º viewing angle allows clear picture from any corner of the room. Designed for next-level sound experience, this TV boasts 24W box speakers with Dolby audio. On the connectivity front, it comes with built-in Wi-Fi, HDMI, USB ports, and Bluetooth 5.0 support enabling a connected smart home experience as well. The television also offers 1GB of RAM and 8GB of storage and Google Play brings your favorite apps and games to your TV. Watch, play, and do whatever you want, whenever you want. The portfolio comes with an in-built stabilizer to take care of voltage fluctuations and power consumptions and features an excellent built quality with metal housing.

The entire itel G-series range features Google Assistant, so users can use their voice to quickly search 400,000+ movies and shows, get recommendations to match their mood, control smart home devices, and more. With Chromecast-built inTM , users can easily cast favorite movies, music, and more to their TV. 5000+ apps are included, including Netflix, Amazon Prime Video, Zee5, Disney+, Hotstar, YouTube, etc.

itel has already established its leadership in both the smartphone and feature phone segment. As per the recent CMR survey, itel is considered as the most trustworthy brand in the sub 7k segment and leader in less than 5k segment. With the introduction of Android TV devices, this strengthens its position in the home entertainment market promising affordable entertainment solutions for India. 

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