Monday, May 20, 2024

vivo Unboxes its Flagship X60 Series; Co-engineered with ZEISS to Offer Industry-leading Photography Experience

vivo the innovative global smartphone brand, today unveiled the all-new vivo X60 series of flagship smartphones in major International markets including India. Featuring professional photography capabilities, premium sleek design, and unparallel performance, the X60 series 5G consisting of the X60, X60 Pro, and X60 Pro+ – marks the inaugural vivo devices to be conceived in collaboration with ZEISS, a global leader in optics and opto-electronics. With cutting-edge design from vivo and maximum imaging quality co-engineered by ZEISS, the X60 series signifies vivo’s commitment to deliver the ultimate mobile photography experience

The first vivo smartphone to be co-engineered with the iconic brand, the X60 series 5G integrates the user-oriented innovation of vivo and the outstanding expertise in mobile imaging of ZEISS to culminate outstanding software and hardware capabilities. The combined best-in-class optical lenses, sensors, image processing algorithms and diverse multi-modal features allow users to enjoy camera technologies that were previously only limited to professional photographers. The vivo X60 series runs on the powerful Qualcomm Snapdragon 8 series 5G Mobile Platform that promises to deliver unmatched lag-free experience.

The X60 Pro+ comes with a premium soft vegan leather wrap in a stunning Emperor Blue color, whereas X60Pro and X60 variant will be available in two stunning color options— Midnight Black and Shimmer Blue. Priced at INR 37,990 (X60 8+128GB), INR 41,990 (X60 12+256GB), INR 49,990 (X60 Pro 12+256GB) and INR 69,990  (X60 Pro+  12+256GB) all four variants will be available starting 2nd April 2021 on vivo India E-store,, Flipkart, and other major e-commerce websites along with offline partner retail stores across India.

Commenting on the launch, Nipun Marya, Director – Brand Strategy, vivo India, said, “vivo has always been driven by innovation, and the X60 series is a testament to that promise. The X60 series takes our learning from the very successful X50 series to a whole new level. Featuring the latest Gimbal

2.0 technology, running on the leading 8 series Snapdragon processors, all encapsulated in an elegant and ergonomic design, the X60 series is a true flagship.

He further added, “vivo is spearheading the field of mobile photography by providing professional-grade camera technologies to smartphone users. The X60 series is the newest chapter in vivo’s legacy of delivering cutting-edge mobile photography experiences. And to give our users unparalleled sharpness, clarity and image quality, we have co-engineered with ZEISS – a legend in the world of optics for 175 years.”

Continuing vivo’s commitment to ‘Make in India’, the vivo X60 series has been manufactured at vivo’s Greater Noida facility.

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