“Gaadi Bandh, No Fikar!’ is the new campaign featuring veteran actor Sayaji Shinde to help address car breakdowns, finding a car mechanic in 20mins and assist stranded vehicles anywhere, anytime through the mobile app AUTO i CARE, a leading player in providing 24×7 emergency roadside assistance.Â
You would agree that having a vehicle breakdown has its physical and mental trauma on the owner, with Sayaji Shinde on board, AUTO I CARE aims to augment its position in the on-road assistance services market nationally. The app becomes the first mover in the sector with a brand ambassador stepping in as the face of the brand.
Speaking about the consumer insights that led to this campaign, Sagar Joshi, Founder AUTO i CARE shared; “The fear of being stranded in the middle of nowhere after a vehicle breakdown is the worst experience for car and bike owners.
Through the app, users can avail services like tyre replacement, jump-start, low fuel, unlocking the vehicle and tow driver contact information along with a real time tracking of inbound support vehicle, automated SMS status updates and other major repairs.
Newest update in app features include information about the nearest petrol pump, nearest charging station for electric vehicles, and the nearest pay-and-park facility.
“This is for the first time ever that a road side assistance app has signed a brand ambassador. Sayaji Shinde was our first choice to be the face of the campaign as he is an absolute fit for the representation of our brand’s vision, identity & values. His association will definitely help us reach out to a wider audience and we hope to reach 10lac downloads in this financial year”, Sagar Joshi further shared.