MX TakaTak, India’s leading short-form video app is the Official Short Form Video Partner for 7 teams including; Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad.
Catering to over 150 Mn Monthly Active Users, the platform is now the home of all the fun and entertainment of cricket; from net practice to locker room discussions, quirky dance moves to interesting behind-the-scenes moments.
As part of #KhelTakaTak, the platform will introduce weekly challenges like the #FanDanceMove where users can add cricketing moves to their dance videos, the #BatBalance that gets them to multitask keeping a bat on two fingers and the #BolCricket challenge where they complete the commentary in a given situation.
Elaborating on the same, Karan Bedi, CEO – MX Player and MX TakaTak said, “We’re thrilled to be celebrating India’s national obsession on our platform as the official short video partner of the 7 teams.
Our aim has always been to entertain our diverse user base and through this innovative association, users will get a sneak peek into the fun side of cricket, the lives of their favorite teams and cricketers as well as a chance to participate in this year’s tournament fervor with our engaging #KhelTakaTak challenges.”