Launches India’s first ever range of Designer Home Furnishing in collaboration with Sabyasachi; partners with The Pure Concept to tap the home furnishing network
Asian Paints rekindled its collaboration with one of India’s most celebrated designers, Sabyasachi, to launch a first-of-its-kind range of designer home furnishings, under the brand Nilaya.
With this new launch, Asian Paints endeavours to go beyond designer wallpapers, paints, kitchen and bath player, to be an integrated Home Décor player.
Commenting on the new launch and the partnership with The Pure Concept, Amit Syngle, Managing Director & CEO of Asian Paints says, “Asian Paints has been always on the walls and has been working around so that it can now be between the walls and get into the share of space within the home.
The partnership with The Pure Concept gives us an opportunity to harness the design and quality standards of this great brand.