Friday, July 12, 2024

MSMEs in Jaipur see true potential with e-commerce to deliver products with high safety standards

Suresh Kumar, a native of Jaipur city, experimented with e-commerce back in 2015, without any business background or experience of managing inventory in a shop. The idea of building his own brand was too exciting to him and hence, he launched his online business – Red Rose Enterprises that offers a variety of shoes. Today, six years down the line, his brand has found its own identity and is now available to customers all across the country.

According to Suresh Kumar, a seller on Flipkart, “Sitting in one corner of Jaipur, I witness orders coming from all across the country including states such as Karnataka, Chennai and Maharashtra – where I get maximum demand from. From listing to advertising in the right manner, the Flipkart Seller Support team has been there to constantly guide me and build my business and brand today. I am very proud of the way my business has transformed through online selling.”

Today, Flipkart has close to 21,000 sellers in the state of Rajasthan who operates in top categories such as women’s ethnic wear, mobiles, home furnishing and household. While some sellers are establishing their digital-first brands on Flipkart, some are tapping into the benefits of Flipkart’s pan-India supply chain network to reach consumers across the country.

Jitendra Thawani, another Flipkart seller from Jaipur said, “I have been selling home and kitchen appliances on Flipkart for the past 6 years. While my business had an offline presence previously, I always wanted to expand my business beyond Jaipur. Now, because of Flipkart, customers can buy my products from any part of the country. I have even got orders from Andaman & Nicobar.

Flipkart remains deeply committed to connecting lakhs of its sellers, MSMEs and artisans with customers, and keep their business operational by offering a lively marketplace to them while creating lakhs of jobs.

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