Tuesday, May 11, 2021

Fittr launches the 13th Transformation Challenge; Introduces new categories & rewards

Fittr, one of the world’s largest community-first online health and fitness brands, has announced the launch of the 13th edition of its Transformation Challenge. With every edition, the Transformation Challenge (TC) becomes bigger and better.

The 12-week challenge will be hosted on the Fittr app around the theme of #AbNahiTohKab, urging people to stop procrastinating and begin their fitness journey now.

Kickstarting the Transformation Challenge 13, Jitendra Chouksey, Founder & CEO, Fittr said, “We have come a long way since we first started the Transformation Challenge almost five years back.

TC 13 is expected to be thrilling as more rewards are in store for the participants. The Individual category is further divided into two sub-categories – male and female. Winners under these sub-categories will receive a cash reward of INR 3 lakh each, while the runners-ups will receive INR 1 lakh each.

The aim of these new categories is to encourage more people across all walks of life to join the fitness challenge, enabling us to move closer to our goal of making 50 million people fit. More importantly, the positivity associated with these challenges is a reflection of the power of an informative and engaging global fitness community,” Chouksey added.

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