Kia India today announces the relaunch of its brand in India with a focus on illuminating its transition from an automaker to a provider of advanced and eco-friendly mobility solutions.
India is the first country outside South Korea – the home of Kia – where the brand relaunch is celebrated. Kia India, which is wholly owned by Kia Corporation, introduces the company’s refashioned logo and brand slogan, “Movement that inspires”.
New Brand Slogan – ‘Movement that inspires’
“Movement that inspires” is at the heart of Kia’s new brand purpose of inspiring consumers through products, services, and their experiences with the brand. Kia’s new brand slogan emphasizes that movement is at the genesis of human development. It enables people to see new places, to meet new people, and to have new experiences.
This connection is the essence of Kia’s new brand slogan, to enable human progress by providing innovative in-car spaces, exciting new products, and meaningful, convenient services that inspire customers and free up time for the activities that they enjoy the most.
On this occasion, Mr. Kookhyun Shim, Managing Director and Chief Executive Officer, Kia India said, “This is a proud and historic moment for us as India becomes the first country to transition to the new brand identity after our headquarters in South Korea. Our decision to increase the production capacity stems from our deep customer understanding where a faster delivery of our products can enhance their buying experience tremendously.