Monday, May 10, 2021

UFO Moviez partners with The Collective Artists Network

In an interesting development for the entertainment industry, UFO Moviez India Ltd. (UFO) and The Collective Artists Network Pvt. Ltd., have entered into a partnership to offer influencer marketing, branded content, and social media solutions to brands across the country.

It is widely known that ‘The Collective Artists Network’ has a robust network of celebrities and social media influencers, while ‘UFO Moviez’ has a seasoned team of sales and marketing professionals spread across the country. This association will thus prove tremendously beneficial to both entities as:

  • The Collective Artists Network will be able to accelerate the monetization of its social media assets by having access not only to UFO’s experienced pan-India team of sales and marketing professionals but also to its existing base of over 2000 clients across segments.
  • UFO will be able to expand its reach in the fast-growing social media advertising segment in addition to its core business of in-cinema advertising.
  • The association will help provide higher and quicker monetization of influencer management and branded content (via celebrities and social media influencers) for brand-building activities for a variety of industries.

Explaining the rationale behind this collaboration, Vijay Subramaniam – Group CEO And Co-Founder – The Collective Artists Network says, “Our core vision, in the ever-changing world of brand marketing, is to be present far and wide across every aspect of pop culture whilst creating a powerful digital narrative for powerful brands.

Kapil Agarwal – Joint Managing Director at UFO Moviez India Ltd., said,
“We understand that brands and marketers are always on the lookout for opportunities to partner with national and local influencers to showcase their brand story to the relevant audience.

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