Friday, June 14, 2024

Airtel’s new brand campaign reinforces India’s preference for network quality

As per data published by the Telecom Regulatory Authority of India (TRAI), 2 in every 3 new mobile customers chose Airtel over other networks during September 2020 – February 2021. During this period, over 25 mn customers joined the Airtel network, underscoring the strength of the brand. 

Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said: “We have one and only one guiding principle – customer obsession. And it’s gratifying to see customers reward Airtel for constantly listening to them and innovating to serve them even better, especially at a time when the pandemic has redefined the normal. Today, Airtel has the highest number of active mobile subscribers in India and more importantly we believe we are leading in the hearts of customers.” 

The campaign has been conceived by Taproot Dentsu. Commenting on the film, Pallavi Chakravarti, Executive Creative Director, Taproot Dentsu said, “When it comes to India’s telco of choice, winds of change have been brewing slowly, steadily and surely. And today, Airtel’s numbers are doing the talking. Our campaign is a reflection of this simple truth, told simply.”

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