With intense heat gripping the country, consumers across India are on the lookout for
innovative and ‘cool’ ways to refresh themselves. In line with this, beverage brand Pepsi today unveiled a fun digital forward campaign, kicked off by popular Bollywood music composer – Tanishk Bagchi.
The #SwagWaliPepsi campaign builds on the refreshment quotient of Pepsi and encourages consumers to show off their confidence and SWAG through an exciting hook step, while refreshing themselves with a chilled Pepsi.
Speaking about the campaign, Saumya Rathor, Category Lead, Cola, PepsiCo India said, “With the #SwagWaliPepsi campaign, brand Pepsi is pivoting in pop culture and giving consumers a chance to express themselves in their own unique and irreverent way. We are confident that this campaign will add fun to the lives of the consumers in an inimitable Pepsi style”
The hook step is set to a catchy tune composed by Tanishk Bagchi who has many Bollywood hits to his credit. The song will be popularized by several macro influencers like Gauhar Khan, Shehnaaz Gill, Avneet Kaur and more, between July 15th – 18th , 2021.