Saturday, May 25, 2024

GJEPC’s ‘The Artisan Awards 2021’ showcase cutting-edge jewellery design and innovation

The Gem & Jewellery Export Promotion Council (GJEPC) concluded the 4th edition of The Artisan Awards, India’s premier jewellery design competition, on July 20 at Hotel Four Seasons in Mumbai. Designers from India and overseas participated in the competition to showcase excellence and innovation in jewellery design.

The Artisan Awards celebrates the highest levels of artistry through world-class pieces
exhibited by designers.The theme for the latest edition was Reinventing Vintage. The GJEPC received an overwhelming response from all over the world, including Japan, the US, Taiwan, Russia, Egypt, Abu Dhabi and Australia.

The themeof competition, Reinventing Vintage showcased a spread of three jewellery eras from diverse cultures –Indian heritage was celebrated through the sub-theme Temple Jewellery; Japanesque was a nod to Asian inspiration; and Victorian referenced the colonial past to create timeless yet modern silhouettes.

Colin Shah, Chairman, GJEPC, commented, “India is at the helm of jewellery business, that boasts of an exceptional designing and manufacturing talent pool that has created jewellery pieces adored and cherished across the world. The Artisan Awards celebrated the revival of the eternal design eras and may possibly chronicle the new design epoch thrust upon us by the pandemic.

Vipul Shah, Vice Chairman, GJEPC, said, “The Artisan Awards has come to be recognised as the most prestigious jewellery design competition, attracting participants from India as well as abroad. The Awards honour not just creative aesthetic based on a theme, but also technical expertise required to bring a piece of jewellery to life.

Milan Chokshi, Convener, Promotions & Marketing, GJEPC, stated, “Setting a new benchmark for design excellence has been GJEPC’s long-standing endeavour. The Artisan Awards is a testimony to the quality and high-design quotient showcased by the emerging talent in India as well as the rest of the world.

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