Saturday, July 13, 2024

Asian Paints launches Royale Glitz to provide consumers glitzy and glamorous interior walls

All that glitters may not be gold, but it sure does grab attention. Asian Paints, India’s largest paint and décor company, has launched a new luxury paint offering, Royale
Glitz – a luxurious interior wall paint that is certain to up the glam quotient of your home. The luxury with Teflon™ Surface Protector in the paint ensure stains on the walls wipe off easily. The ultra- sheen of the new Royale Glitz will give the walls of your home a rich and shiny finish that will immediately make a statement and undoubtedly #StealYourSpotlight.

Speaking about the new launch, Amit Syngle, MD & CEO, Asian Paints Limited said, “Consumers today are looking for that X factor in their home interiors. Something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of your home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint and endeavoured to convey the same through our TVC. We are happy to be working with Deepika once
again on this TVC; the concept and treatment of which is quite different from the ones she has done previously with Asian Paints.”

Known for creating aesthetic and quirky television commercials, the latest TVC by Asian Paints for Royale Glitz lives up to expectations. The ad features brand ambassador, Deepika Padukone in a show-stopping look posing for a fashion photo-shoot. With a modern rendition of the classic song Baar Baar Dekho playing in the background, the ad goes on to show how the new paint has stolen the spotlight from Deepika who is visibly bemused.

Not many can boast of having successfully stolen the spotlight from Deepika Padukone. However, that’s exactly what happens at a photo-shoot at home. The Bollywood icon is her dazzling self when the photographer seems strangely distracted while shortlisting the best clicks of the actor from the day. His focus is on something else and on enquiring further, Deepika is stunned to find out that it is the background ‘wall’ painted with Ultra Sheen – Royale Glitz that has stolen her spotlight!

Recent Articles

Related Stories

Leave A Reply

Please enter your comment!
Please enter your name here

Stay on op - Ge the daily news in your inbox