Sunday, May 19, 2024

Pepsi launches limited-edition golden cans & packs

Beverage brand Pepsi and the world’s leading streaming entertainment service Netflix have come together for the first time in India to celebrate the finale of the globally loved series, Money Heist. Ahead of the premiere of Part 1 of the series finale on Netflix, Pepsi unveiled a limited edition set of golden cans & packs inspired by the iconic series, leading up to the ultimate virtual fan party in October 2021 for all Money Heist fans.  

Commenting on the partnership, Saumya Rathor, Category Lead, Pepsi Cola – PepsiCo India said, “Pepsi has always been a culture curator and the choice of the SWAG generation. In line with this, we have always endeavored to reach out to our audiences through moments and platforms most relevant to them. Money Heist has garnered a following of its own. The show and the effortless SWAG of its characters fit in seamlessly with Pepsi’s brand proposition. We are excited to launch the limited-
edition golden cans/packs and the new digital film in the run-up to the biggest virtual fan event.”

The golden cans & packs will feature iconic elements from the hit series – the ‘Dali mask’ and ‘Bella Ciao’. They will also serve as a golden ticket to the virtual party which will give fans access to exclusive content, bring them closer to their favorite Money Heist characters and celebrate with fans from across the country, and much more. 

Pepsi has also launched a high-octane digital film, shot by popular Bollywood director, Ahmed Khan, which features brand ambassador and Bollywood heartthrob, Tiger Shroff.  In a never-before-seen avatar, Tiger is sent on a mission by The Professor to retrieve the missing golden cans & packs. At the end of this action-packed film, Tiger successfully completes the mission and shares details of how
consumers can now register for the ultimate virtual fan party by scanning the Pepsi logo.

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