Saturday, July 13, 2024

ITC’s Sunfeast Bounce enriches its Crème biscuit range with glucose

ITC’s Sunfeast Bounce, the market leader in the crème biscuits segment, which enjoys a broad consumer base amongst children and adults alike, has introduced the goodness of glucose across its range of crème biscuits. A first for Sunfeast Bounce, consumers will now enjoy delightfully tasting crème biscuit variants including Orange,
Chocolate, Pineapple and Elaichi with glucose.

Consumer insights revealed that mothers are inclined towards products that come with added goodness. Hence, Sunfeast Bounce took the onus to elevate the glucose biscuit eating experience for consumers to an enjoyable consumption experience which brings together crème and glucose in one biscuit.

Elaborating the launch, Mr. Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes
Cluster, Foods Division, ITC Limited said, “Glucose and crème biscuits are two of the largest categories in the biscuits segment. However the glucose segment has not witnessed any newness in the recent times. Addition of glucose to Sunfeast Bounce’s portfolio not only allows us to deliver a unique combination in the cream biscuit category but also offers consumers of crème biscuits a novel choice. We hope the launch will help consumers experience something unique when it comes to crème biscuits, leading to enhanced consumer salience for Sunfeast Bounce”.

The new Sunfeast Bounce crème with added Glucose is available for INR 5 and INR 10, in markets across Maharashtra, Gujarat, Rajasthan, Punjab, Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh and Orissa through general and modern trade outlets.

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