Flipkart, India’s homegrown e-commerce marketplace continues to strengthen its seller base and is on-track to add 1.2 lakh new sellers to its platform by December 2021. Flipkart has already onboarded around 75,000 sellers on its platform over the last few months as MSMEs and small business entrepreneurs continue to be enthused by the potential of e- commerce ahead of the festive season. Currently, the Flipkart Marketplace supports digital commerce for 3.75 Lakh sellers and is steadily working towards taking this number to 4.2 lakh sellers on its platform by the year end.
Since the pandemic, the Flipkart marketplace has seen an encouraging response from MSMEs who want to take their business online with e-commerce. The new sellers and MSME base predominantly come from Tier 2 and 3 markets such as Agra, Indore, Jaipur, Panipat, Rajkot, Surat, and many others. The Flipkart marketplace platform has also witnessed the rise in categories such as General Merchandise, Home and Kitchen, and Personal Care.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “The value of digital commerce and the potential it has to enable small businesses to grow rapidly is well known and accepted. It is encouraging to see that small businesses continue to put their trust in the Flipkart e- commerce Marketplace and are seeing accelerated growth. This festive season, MSMEs and seller ecosystems across the country have come forth even more resilient and rejuvenated and we are excited to support their learning, financial, operational and business needs as they offer a wide
selection of products on our platform. Our continuous effort is to ensure that every small business, MSME, women-entrepreneur, artisan, weaver or handicraft marker is an active participant in the upcoming festive season. We are also very excited to see partnership with Kiranas growing rapidly as part of our last-mile delivery program.”
Flipkart also hosted a 45 day-long Learning and Development Event for its pan-India seller base to apprise them with best practices and insights to boost their business during the upcoming festive season and giving sellers, MSMEs, micro-businesses, women entrepreneurs, artisans, weavers, and handicraft makers an opportunity to further grow their business and reap the benefits of e-commerce. This annual Learning and Development event enables Flipkart’s country-wide seller ecosystem to
connect with its Marketplace’s leadership team through unique efforts. Sellers got an opportunity to use engaging and gamified content and learning modules such as Super Vyaprio to help them understand how they could grow their business. This year, these were further coupled with seller-led webinars and an all-new virtual Flipkart Business Hours session where sellers could experience the festive rush.