Sunday, October 17, 2021

PEPSI® TEAMS UP WITH NETFLIX TO BRING THE ULTIMATE VIRTUAL FAN PARTY OF 2021

Beverage brand Pepsi® is gearing up to celebrate the finale of Netflix’s globally loved series, Money Heist by hosting an ultimate virtual fan party. To be streamed live on YouTube on Saturday, 9 th October at 7:30 PM, the fan party will be an exciting evening of fun, music, and dance for Pepsi® and Money Heist fans. Last month, Pepsi® had unveiled a limited edition set of golden cans and packs, inspired by Netflix’s iconic series, which are also the golden ticket to join the highly anticipated fan party. Popular internet sensation, Yashraj Mukhate has also composed a special
musical invite for the much-awaited fan party, making consumers even more excited.

Unveiling the first look of the virtual fan party, Pepsi® revealed the stellar line-up of celebrity performances along with special messages from India’s all-time favourite character, The Professor, and other characters from Money Heist. Nora Fatehi, Tanishk Bagchi and Vishal-Shekhar will be seen enthralling the audiences throughout the virtual fan party. Manish Paul, Indian television host and actor will be anchoring the show along with a beautiful instrumental piece played by the Symphony Orchestra
of India. 

Money Heist fans in India are in for a treat as they will get a sneak peek into Volume 2 of the upcoming finale season on 3rd December on Netflix. There will also be a special section in the virtual fan party that will be a homage to one of the most loved characters from the series, Tokyo.  

Commenting on the upcoming virtual fan party, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said, “Pepsi has always had a finger on the pulse of pop culture– thus, we’ve been able to bring forth relevant and exciting experiences for the SWAG generation. Pepsi is a quintessential party starter, and we look forward to creating the ultimate party experience for our consumers. In the first half of this
campaign, we had the entire nation crave for the beautiful golden packs, and we are sure that this party will also be a celebration that everyone remembers.”

Shilpa Singh, Director, Marketing Partnerships, Netflix India, said, “At Netflix, we are always looking for innovative ways to engage with our fans. The upcoming virtual fan party with Pepsi is a powerful platform to celebrate the fandom for Money Heist. With celebrity performances, the virtual fan party will make for an unforgettable experience, just like the iconic series itself.” 

Everyone can join the virtual party on YouTube by simply scanning the special QR code on the limited- edition Pepsi® golden cans & other packs. Fans can also scan the Pepsi® logo from anywhere – pack labels including cans, packs, billboards, and on the internet through the Pepsi® India Instagram filter to get their golden ticket to the fan party.  The limited-edition cans and packs are available across all modern trade outlets and select e-commerce channels to mark the finale season of Netflix’s globally
loved series Money Heist.

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