Pepsi®’s virtual fan party for Netflix’s popular series Money Heist got everyone excited and fans showed up in massive numbers, making the party a grand success.The party set new viewing records by clocking the highest ever 2.4 million views on MX Player, a whopping 3.3 million views on YouTube, and 3.4 million views on Twitter in just24 hours.
Pepsi® is the first global Consumer Packaged Goods (CPG) brand in the world to execute a live masthead with YouTube. Whether its setting new benchmarks in the category by executing the first live masthead on YouTube in the world or by surpassing the Twitter & MX Player viewing benchmarks for a live masthead – the brand continues to successfully engage with youth online and build culture – curated digital content for consumers.
Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said: “We are very
thrilled with the response we received for the Pepsi – Money Heist fan party. The love shown to us by consumers has encouraged us to take on lighthouse initiatives, which has further led us to break social media records and set new benchmarks. The staggering number of views and engagement that we have received in just 24 hours is extremely heartening and gives us the confidence to continue curating new age marketing experiences for our consumers.”
Beverage brand Pepsi® and the world’s leading streaming entertainment service Netflix came together for the first time in India to celebrate the finale of the globally loved series, Money Heist. As part of this, to take the excitement a notch higher, golden cans & packs inspired by the iconic series were launched, the virtual ultimate virtual fan party of 2021 held in October.