Thursday, May 23, 2024

HDFC Bank launches 2 nd edition of “Mooh Band Rakho” campaign to raise awareness on fraud prevention

After the tremendous success of its Mooh Band Rakho campaign in 2020, HDFC Bank Ltd., today announced the launch of the second edition in support of International Fraud Awareness Week 2021. Through this initiative the bank aims to increase awareness on all types of frauds and the importance of keeping your mouth shut to
ensure their prevention.

The Bank will be conducting over 2,000 workshops in the next 4 months across the country to help customers understand how they can safeguard themselves against financial fraud. The campaign reminds customers that there are many situations in which it is better not to disclose information, especially when it comes to banking details. Special focus is being given to the youth segment, where the bank will be targeting Senior Secondary Schools & Colleges, so that the awareness is ingrained.

At a virtual event organised today, the “Mooh Band Rakho” campaign was launched by
Dr. K. Rajeswara Rao (IAS), Special Secretary, NITI Aayog. The event was also graced by Retd. Lt General Dr Rajesh Pant, National Cyber Security Co-ordinator, Government of India and Mr. Sashidhar Jagdishan, MD and CEO, HDFC Bank.

“Digitalization offers customers unparalleled convenience and access to banking services. With these conveniences comes a lot of risks of cyber frauds as well. The fraudsters are constantly on the prowl looking out for gullible customers. It is critical to be always alert and mindful of talking and chatting with strangers. Customers need to protect their wealth and savings by following certain hygiene rules. For example don’t pick up unknown calls; Don’t click on SMS and mails from strangers. Don’t share OTP, card numbers, passwords or PINS etc.,” said Sashidhar Jagdishan, MD & CEO, HDFC Bank. “At HDFC Bank we are constantly updating our technology, processes and systems to mitigate emerging cyber security threats. Creating awareness is a critical step in this journey and we are therefore delighted to launch the Mooh Band Rakho campaign to educate people on how to keep their mouth shut about their personal and financial information and in doing so, keep their account safe.”

“Ensuring the safety and security of financial information of the general public has been a cause close to my heart. Unscrupulous elements have always preyed on the vulnerable. I hope these workshops will bridge the gaps in information that give rise to such vulnerabilities and help keep more bank accounts safe,” said Dr. K. Rajeswara Rao (IAS), Special Secretary, NITI Aayog.

“With over 1.1 billion phones and more than 700 million internet users in India, cybersecurity is an essential service today. The cybersecurity landscape in the country is rapidly changing and there is a growing need for stronger collaboration between the public and private sectors to guard against constantly emerging threats. The Mooh Band Rakho campaign by HDFC Bank is a good step in this direction and I am happy to be present at the launch of this campaign ,” said Lt Gen Dr Rajesh Pant, National Cyber Security Coordinator, PMO, Government of India.

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