Tuesday, December 7, 2021

Equitas Small Finance Bank ties up with HDFC Bank to offer co-branded credit cards

Equitas Small Finance Bank Limited, India’s second largest small finance bank,today announced its partnership with HDFC Bank, India’s largest private sector bank,for
the launch of its new co-branded credit cards. The credit cards will be available forEquitas Small Finance Bank’s customers, with an aim to provide them with the best facilities of the banking ecosystem. The partnership draws on HDFC Bank’s strengths as India’s leading issuer of credit cards and superior customer engagement to extend best-in-class services to Equitas’ customer base.

The credit card can be availed in two categories. The first category is the ‘Excite Credit Card’ which offers a credit limit from Rs25,000/- to Rs2,00,000/-and the second category is the ‘Elegance Credit Card’ which offers credit of over Rs 2,00,000/-. The collaboration marks yet another milestone for ESFB, as a trailblazer in small finance banking space. Along with enjoying the benefits of the savings account, this co-branded credit card is a value add to the customers who love spending to get

Similarly, the ‘Excite Credit Card’ also has a host of great benefits, with its core rewards program offering 2 reward point for every Rs150/- spentand 3X reward points on fuel and grocery expenses.One can earn 500 bonus reward points upon spending more than Rs 20,000/- a month and 2500 bonus reward points on anannual spending of more than Rs1,80,000/-. It also has an annual fee waiver upon a spend of over Rs1,00,000/-.The card also offers a joining fee waiver if one spends over Rs20,000/- within 90 days.

Commenting on the launch, Parag Rao, Group Head – Payments, Consumer Finance, Digital Banking & IT, HDFC Bank said, “As India’s largest card issuing and acquiring bank we are committed to accelerating the adoption of digitization in the country by engaging with all players in the banking and payments ecosystem. This first-of-its-kind partnership for HDFC Bank will enable us to extend our best-in-class offerings in the cards segment to Equitas Small Finance Bank’s customers and provide
them with a highly rewarding credit card experience. We are delighted to partner with a market leader in new-age banking as part of our broader strategy of coming back with a bang.’’

Speaking on the occasion, Mr.Murali Vaidyanathan, Senior President and Country Head – Branch Banking – Liabilities, Products & Wealth -Equitas Small Finance Bank Limited, said: “As a new-age bank in one of the fastest growing economies, our partnership with HDFC Bank is a testimony to our commitment towards providing our prized customers with best-in-class bouquet of products and services. Over the last five years, we have witnessed a transformation sweeping the industry. There have been countless success stories of people borrowing small amounts of money while building financial assets and creating a formal financial footprint. Our new co-branded credit card proposition has been curated to not just facilitate seamless banking, but also add value and empower all our customers with its exceptional features, minimal cost,spend range and rewards program. Now, whether it is debit or credit card, our customers are empowered with rewards on every swipe! Through this partnership with one of the biggest stalwarts in the banking space, we remain committed more than ever to being a catalyst in the convergence of increasing income, as well as evolving access and affordability of financial services.”

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