Thursday, May 23, 2024

Moisture-resistant M P Birla Cement SAMRAT ADVANCED now in Rajasthan, Haryana & MP

Dec.–Shri Sunil Sood, Unit Head, Birla Cement Works of Birla Corporation Limited, launched MP Birla Cement’s premium brand, SAMRAT ADVANCED, here today. Launched in the value plus segment, SAMRAT ADVANCED, in LPP (laminated poly-propylene) bags, will have extra freshness, giving additional one-day strength and better finishing. To start with, this premium brand will be available now in Rajasthan, Haryana and Madhya Pradesh.

Over the years, SAMRAT has earned the trust of value-conscious consumers. Now, addressing the demand of consumers, SAMRAT ADVANCED is being offered in moisture-resistant LPP bag which will keep the product fresh for a longer period.
 
SAMRAT ADVANCED comes with the assurance of MP Birla Cement’s on-site service, provided by expert civil engineers. Equipped with ‘concrete testing vans’, they guide and demonstrate product quality and provide tailor-made solutions to home building.
  
Referring to the launch, Shri Sood said: “With its long heritage as one of the premier cement manufacturers of the country, MP Birla Cement has always put the customer at the heart of business and continuously strives to present differentiated offerings for discerning customers. MP Birla Cement understands that building a home is a labour of love and, therefore, does not stop at only supplying cement but, as per its credo, partners the home-builder ‘Cement se Ghartak’ ”.

Shri Raja Mukherjee, VP, Sales Accounts, Shri Roopendra Meel, State Head, Sales, Rajasthan & Gujarat, Shri Deepesh Sharma, Head, CSS, Shri Gouhar Ali, Head, Sales, South Rajasthan, and Shri Rajesh Tiwari, Zonal Marketing Head, North, among others, was present on the occasion.

MP Birla Cement–Cement Division of Birla Corporation Limited (MP Birla Group):
The Cement Division of Birla Corporation Limited, flagship Company of the MP Birla Group, has 10 plants in seven locations, Satna, Raebareli, Chanderia, Durgapur, Maihar, Kundanganj, and Butibori. The total installed capacity of the 10 plants isabout 15.6 million tons a year. A 3.9 MT integrated plant at Mukutabn, near Nagpur, Maharashtra, will soon be operational. M P Birla Cement now has the widest range of 11 brands—Rakshak, Samrat Advanced,   Perfect Plus, Ultimate, Ultimate Ultra, Chetak, Unique, Samrat, PSC, Multicem&Concrecem–that cater to various construction needs, climatic conditions, regional and customer preferences etc. Its retail footprint extends from Rajasthan in the West to Bengal in the East, with strong presence in the central heartland of Uttar Pradesh, Madhya Pradesh and the Vidarbha region of Maharashtra. The Company also has on offer wall putty & construction chemicals.

All the plants of the Company have been extensively modernized, incorporating the latest state- of-the-art technology, to manufacture cement of the finest quality for perfect construction. The plants are ISO 9001:2000 certified, covering the entire range of production and marketing.

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