Saturday, July 13, 2024

Josh launches #MahaShivaratri2022 to bring together celebrations from across the country

Josh, India’s fastest growing and most engaged short-video app brings together this year’s Maha Shivaratri celebrations on the platform from across the country under its #MahaShivaratri2022 campaign. Bringing some of the most popular celebrations from across the country to our homes, Josh will give its users a chance to witness the festive aartis and darshans tonight from several temples across Indian cities, that include the famous Mahakaleshwar Jyotirlinga in Ujjain, Shri Kashi Vishwanath Temple in Varanasi and Shiv Puri Dham in Kota. Users will also enjoy live coverage of the Maha Shivaratri celebrations in all its grandeur at Sadhguru’s Isha Foundation in Coimbatore.

Maha Shivaratri, the great night of the Lord Shiva is celebrated annually towards the end of winters. It is during this night that Shiva performs the heavenly dance of Tandav. In line with the festive day, under #MahaShivaratri2022, Josh has launched various filters and challenges aimed at exciting its users that include a fashion transition challenge encouraging users to dress in devotional attire, a dance challenge
asking users to perform their version of the heavenly Tandav dance, and a music lip-sync challenge based on famous Shiva mantras. The creators with the best content stand a chance at winning exciting prizes.

In order to watch these celebrations as they go up on the platform, one needs to enter the hashtag – #MahaShivaratri2022 in the search bar, in the Josh app. Users can select from the myriad options to enjoy these celebrations from their favourite temple for free.

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