When was the last time you saw celebrities imprisoned and
fighting for their freedom? Streaming giant ALTBalaji & MX Player – India’s
entertainment super app, will showcase the biggest and most fearless show- Lock Upp:
Badass Jail, Atyaachaari Khel. 16 controversial celebrities will be put together in Lock
Upp for 72 days and stripped of their amenities. Moreover, the Queen of Bollywood,
Kangana Ranaut, will host the show as the toughest warden! The show featuring Nisha
Rawal, Munawar Faruqui, Poonam Pandey, Karanvir Bohra, Babita Phogat and many
more will be aired every day starting 27th February from 10.30 PM everyday. Kangana
will make grand appearances every Saturday and Sunday night to make it a spectacular
weekend!
The Queen of Bollywood Kangana Ranaut shared, “I am glad that my digital debut is
happening with a unique and interesting concept of ‘Lock Upp’ on both leading OTT
platforms, ALTBalaji & MX Player. The Czarina of entertainment Ekta Kapoor is a force
to reckon with and has always been a staunch support! The viewers will see the lives of
13 controversial personalities turn upside down in my Badass Jail where they will play
the atyaachari khel!”
Speaking about launching Lock Upp, Content Czarina Ekta R. Kapoor, said: “India’s
biggest & the most fearless reality show Lock Upp hosted by the uber-talented and
dynamic Kangana Ranaut is going to blow everyone away! I am happy to support and
congratulate Kangana on her OTT debut. Lock Upp has been staged on a humongous
scale and has all the essentials that make it a completely entertaining reality show. The
distinct ideology of the show is fantastic, and I am confident that it will establish a new
benchmark for reality shows in India and the world. It’s a proud moment that MX Player
has joined hands with ALTBalaji. I am positive that the team will create magic with Lock
Upp and that it will be a runaway success!”
Karan Bedi, CEO – MX Media said, “With Lock Upp, we are ushering in a new era for
reality shows that will set the benchmark for the genre. The show is based on a never-
seen-before concept with a fascinating line-up of stars as contestants with twists and
turns that will keep audiences hooked to their screens. We can’t wait to know what our
viewers think about this first-of-its-kind reality show on OTT.”
What do you get when you bring together some of the most controversial celebrities
and confine them in a space devoid of their luxurious attachments? The most appealing
reality show – Lock Upp! A show with all the right mix of entertainment, gossip and
celebrity spice to keep viewers hooked on their screens! An unabashed celebrity host,
grueling tasks, spectacular fights, and a fascinating combination of contestants who will
go to any length to win this competition makes for the perfect dose of entertainment!
ALTBalaji has also announced a first-of-its-kind metaverse-based game, The Lock Upp
game, the world’s first-ever fantasy metaverse game where players can explore the
world of Lock Upp, complete challenges, play games, root for their favourite constant,
and win real money. The metaverse game will have its own in-game, player-owned
economy where they can buy, win and trade contestant tokens and earn in the game
through skilled gameplay and contributions to the ecosystem. Players can also help the
contestants through special Lock Upp keys, giving them special powers. The game is live
for the Lock Upp audience to play real and win real.
Produced by Endemol Shine India, ALTBalaji and MX Player will livestream ‘Lock Upp’
24×7 on their respective platforms. There will be 13 popular celebrity contestants
locked up in Kangana Ranaut’s jail, wherein they will compete for the most basic
amenities as they fight for the winner’s title. The remaining super-controversial
celebrity contestants will soon be revealed to the viewers who, as a first, can also
interact with them and be a unique part of the show and even experience the show in
the Lock Upp Metaverse!
Lock Upp is streaming live on ALTBalaji & MX Player now. Go watch right now!