On a mission to become the world’s leading watch and accessory brand, Daniel Wellington expands its product portfolio by launching eyewear and a vintage- inspired square dial watch collection. The new eyewear collection is priced at INR 8,499 each and the new Quadro Studio is priced at INR14,499 respectively.
The unisex eyewear collection has that contemporary yet timeless design that marks the core of Daniel Wellington and consists of 5 distinct styles with lightweight premium Italian bio-acetate or metal frames, all priced at INR 8,499. The steel collection is crafted with stainless steel and the frames sport a rimless lens look while the frames of the acetate collection have sharper, more exaggerated edges. Each style has been given a name that represents its unique characteristics: Arch, Ambler, Avion, Lynx, and Grande.
Olof Nordstrom, Head of Design at Daniel Wellington, says, “Moving into the eyewear category is an exciting step for Daniel Wellington as we continue to expand our product portfolio.”
Daniel Wellington has an ambitious sustainability strategy and the decision to use bio-
acetate is connected to this. Bio-acetate is composed of cellulose acetate and a plasticizer of vegetable origin, which is a more sustainable choice than conventional
grades.
Alice Devine, Global Head of Sustainability, says, “Our commitment to make a difference is genuine and our ambition is to always select the best possible materials within our price range. For all new products and materials, we have implemented a thorough sustainability review, making sure we take informed decisions at the design
table.”
The new watch collection named Quadro Studio is a nod to the 70’s and features a
petite square dial and a sleek piano strap. The dial and bezel both have rounded
corners and when complimented by the elegant piano link strap the result is a watch
that evokes a vintage feel. Epitomizing retro elegance, Quadro Studio is a homage to
the 70’s style icons and is available with a refined rose gold plating or vibrant silver
finish and customers can choose between a classic white, sophisticated black, or
unique, green-patterned dial.