Rupeek, India’s leading asset-backed digital lending platform announced the launch of its operations in three major cities of Kota, Ajmer, and Jodhpur in Rajasthan. After witnessing success and becoming a household name in Jaipur, Rupeek has gone live in additional cities making its disruptive doorstep gold loan services accessible to a
wider customer base.
With the launch of three new cities, customers can access Rupeek’s doorstep gold loan offerings at their fingertips with minimal documentation and the lowest interest rate of 0.49%* per month. With the rise in demand for secured credit amongst Indians, Rupeek aims to expand its current city footprint from 35+ cities to 120+ cities by the end of this year.
Rupeek’s official spokesperson said, “Rajasthan is a unique state and commercial hub that has shown significant appetite from a consumption standpoint. We started our journey from Jaipur, in our quest to foster credit inclusiveness by monetizing idle sitting household gold. After registering strong growth in the pink city, it was a natural call to cater to the ever-growing demand for gold loans from other cities including Kota, Ajmer, and Jodhpur. We are delighted to earn customers’ trust through our technology-backed products and transparent offerings and we will continue to deliver Rupeek’s gold standard experience across cities.”
Having served over five lakh plus customers across India, Rupeek accounts for a very high percentage of customer loyalty from new to credit and new to gold loans category. About 60% of Rupeek’s customer base includes first-time gold loan borrowers and it continues to be consumers’ most preferred asset-backed lending platform.
After witnessing the tech-led doorstep model’s unparalleled growth, Rupeek is building India’s first tech-led gold monetisation (GoMon) infrastructure with innovative products such as India’s first-ever Gold-powered card, Digi Locker, Buy Now Pay Later (BNPL), and Gold Teller Machine (GTM). While the card is currently live in 14+ cities, GTM, BNPL, and Digi Locker are in the pilot stage. These new product offerings will be the next big game changers and strong growth drivers for Rupeek in 2022.