With the vision to help India sleep better, India’s leading sleep solutions brand Duroflex, brings back their immensely successful digital music series, Duroflex Sounds of Sleep. Launched on the occasion of World Sleep Day, Duroflex Sounds of Sleep 2.0 once again explores the role of music as a sleep aid with a series of melodious lullabies sung by the country’s most popular and beloved artists. This year, the brand has taken its music property a step ahead by bringing out original compositions with Armaan Malik (Hindi), Arko Pravo Mukherjee (Bengali), Mahalaxmi Iyer (Tamil) and Siddharth Mahadevan (Telugu)that parents can sing to their young ones as part of their bed time ritual and add new melodies to their repertoire. The lullabies also explore male singers for lullabies in line with the evolved parenting trends.
The brand released the first lullaby on March 17, 2022, in the soothing voice of Armaan Malik. This is the first time Armaanhas ventured into this genre and is singinga lullaby.
Commenting on the property, Smita Murarka, Chief Marketing Officer, Duroflex said, “After the incredibly positive response to season 1, we are excited to launch Duroflex Sounds of Sleep 2.0, an attempt to add new age lullabies to the existing rich repertoire of sleep music that the country has. Some of India’s most eminent artists from the music industry have co created these bringing out their vision of a lullaby intermingling the essence from what they have grown up with and what their interpretation of a lullaby is”
Duroflex has always been an innovation-led brand introducing novel products and services to the market for its consumers. Along with Sounds of Sleep 2.0, the brand has also launched a limited- edition latex baby mattress – ‘EcoNap’for World Sleep Day. Thus, Duroflex is playing a role in the parents’ journey equipping them with the perfect sleep space solutions. The mattress is made of 100% natural materials – latex& coir, becoming the first brand in the sleep solutions category in India to do so. The mattress will be delivered as a complete package comprising of mattress, along
with a complimentary mattress protector and a 100% cotton fitted bedsheet. In addition to this the brand is also introducing feeding pillows to complete the modern parenting package. This is a limited time offering till the Sounds of Sleep campaign will run. The mattress will be available in two sizes – 120×60 cm, 140×70 cm.