Thursday, May 23, 2024

ALTBalaji marks a milestone: Celebrates five glorious years in the Indian OTT industry!

Breaking barriers, entertaining the audiences with clutter-breaking content, and achieving milestones, India’s leading homegrown digital platform ALTBalaji, completes fabulous five years today. Its a #High5ForAlt as the platform celebrates 5 years of unlimited entertainment and creating nonstop, binge-worthy content for the viewers
across the globe. The platform has established a niche for itself in the originals space and played a vital role in inculcating an individual binge-watching habit amongst Indian audiences. With an exciting library of 90+ original shows on the app, ALTBalaji has been catering to fans of all genres, making ALTBalaji the go-to place for entertainment, especially during these trying times.

Speaking about the platform as it celebrates its fifth anniversary, content czarina Ektaa R Kapoor shared, “This is an overwhelming moment for all of us at ALTBalaji. Its been a glorious journey and the best time to be in the OTT business where we are charting a new course by creating path-breaking content. At ALTBalaji, we have always believed in creating and delivering a variety of content to our viewers and we started the year on a powerful note with our reality show Lock Upp. I want to
thank viewers across India for their continued love and support.”

Closer to its fifth anniversary, ALTBalaji for the first time forayed into the non-fiction reality space with the biggest and most fearless reality show Lock Upp. With Kangana Ranaut as the host and controversial celebrity contestants as kaidi for 72 days in a jail, the show has become a blockbuster hit. Within the first 32 days of its launch the show garnered 200+ MN Viewers- the highest in the Indian Digital reality space. ALTBalaji also became the first-ever OTT platform globally to release the metaverse-
based game of Lock Upp where viewers can interact with the show’s universe and play to win real money!

With more exciting announcements, partnerships, and new shows, ALTBalaji continues to power through and reach out to viewers across age groups for both solo and family-viewing.

Join in the celebration of ALTBalaji turning 5 by tuning into the platform for your daily dose of entertainment!

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