Sunday, May 19, 2024


Continuing with its commitment to re-define retailing standards in the Indian consumer durable industry, LG Electronics has opened its Best Shop, Radha Nikunj Electronics at 104/9 MADHAYM MARG (Near VIJAY PATH) MANSAROVAR 302020.

Designed to meet the current challenging demands of the retail environment in the country, this new Best Shop was inaugurated by Sanjay Chitkara- Sales Head- LG Electronics India,& Tarun Bhardwaj-Regional Business Head- Haryana & Rajasthan.

The LG Best Shop aims to enhance the shopping experience of today’s sophisticated
market, and would serve as a one-stop-shop for all the digital lifestyle needs of a household.

As a responsible brand LG Electronics has put together guidelines for its Best Shops across India to help maintain health and hygiene standards taking in view of current pandemic COVID19. The guidelines include mandatory use of masks and hand sanitizers by the staff as well as product and store cleaning every hour so that safe environment is maintained.

Speaking on the occasion Mr. Sanjay Chitkara- Sales Head, LG Electronics India said, “This year we are celebrating 25 th anniversary in India, we are one of the most loved & trusted brand, thanks to millions of satisfied consumers. Apart from offering robust product portfolio, It has been our endeavor to create a store that would not only stand out, but also showcase the values of LG brand. Our retail strategy is to be where our customers are, instead of being present in the conventional electronics markets. LG Best Shop has been conceptualized as the ultimate retailing experience that synchronizes with the international image of innovation, quality and excellence. LG Best Shop will provide the company a new communication channel with its trade partners. It would give the company better insight into current customer needs and help it to tailor solutions and proposals to offer more effective marketing promotions.”
The LG Best Shop concept was established with the aim of creating a platform to communicate the LG identity. The objective was not just to attract the impulse buyer, but to also introduce an element of interactivity in the outlet while projecting the identities of LG products. The showrooms have been designed to allow customers to shop in comfort even during peak seasons such as festivals. There are several value-added services like dedicated service help desks, which will enhance the overall shopping experience.

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