India’s largest beverage company, Parle Agro has always been at the forefront of innovation in the development of iconic fruit based beverages like Frooti and Appy which have captured the hearts of India. In order to cater to the massive demand of their products nationally and globally, Parle Agro is focused on updating their internal infrastructure and also aggressively building capabilities and capacities of their fruit processing partners across India.
Since 1985, Parle Agro has worked consistently with Fruit Farmers and Processors within India with a vision to encourage their development and give them opportunities to elevate their earnings. Parle Agro continues on this path and has invested heavily on their processing partners to help them extract their highest potential. Subsequently, the company has taken a determined stand to source 100% from within India itself. Historically, Parle Agro has always sourced fruits from India while importing from China too, to meet their apple juice content needs. But now, the company has completely stopped sourcing apple juice imports from China and are sourcing them entirely from India alone through its network of Indian farmers.
Speaking on the occasion, Schauna Chauhan, CEO, Parle Agro stated, “Parle Agro has, and will always be ‘India-focused’ in terms of sourcing raw materials and strengthening infrastructure. We aim to participate in India’s glorious growth story by contributing to building India economically and by creating opportunities for small farmers and SMEs and MSMEs across India. Our goal is always to be at the forefront of improving and building up capabilities of our partners in India and deliver the best class products in the beverage category.”
Parle Agro has always been committed to source within India and create state-of-the-art fruit processing capabilities nationally, thereby actively and consciously contributing to India’s Atmanirbhar Bharat Abhiyaan before it was even conceived. Parle Agro prides itself on being an Indian company that has always followed the principle of, “India First” – having a tight focus on promoting procurement and operations within India whenever possible. Parle Agro has always been committed to build a strong network within India right from utilizing locally sourced produce, to pushing for technological advancements in its nationally located partner processing companies thus creating rapid new employment opportunities.
In the future, Parle Agro seeks to consistently work closely with all stakeholders like fruit growers, its partner processors and the Government to minimize these shortcomings over time and increase yield and output. It aims to be able to fulfil its apple requirements sufficiently by the year 2023.