Friday, June 14, 2024

Get ready to live the Lit life – the new Hyundai VENUE Coming Soon

Hyundai Motor India Ltd, country’s First Smart Mobility Solutions Provider and the largest exporter since inception, today announced the introduction of the new Hyundai VENUE in June 2022. The new Hyundai VENUE is one of the most anticipated compact SUVs of 2022 and will personify customer aspirations with an overarching theme that is encapsulated by – ‘Live the Lit life’.
Commenting on the announcement, Mr. Unsoo Kim, MD & CEO, Hyundai Motor India Ltd., said, “As the leading mobility solutions provider, Hyundai has been
setting new benchmarks in India with the introduction of blockbuster products. Through our vision of ‘Progress for Humanity’ we have continued to elevate customer experiences and induced the rapid adoption of globally contemporary technologies. Indian customers have showcased their love and trust in Hyundai, making us the most sold SUV brand of 2020 and 2021. At Hyundai, we will continue to excite our most loved customers with unique and exciting products, and I am glad to announce the launch of the new Hyundai VENUE in June this year. I am sure, the new Hyundai VENUE will continue to thrill customers both in India as well as export markets.”
Development Concept
The new Hyundai VENUE has been crafted to supersede the aspirations of new age Indian customers, who seek future tech, spacious interiors, comfort, style and safety.
Designed to evoke a bold and premium appeal, the new Hyundai VENUE will stand out with its solid presence that is inspired from Hyundai’s Sensuous Sportiness design language. While the development concept is centred around creating the next Lit Space that is trendy, unique, stylish and upbeat, the new Hyundai VENUE has also been conceptualized to exude a bold & big persona with a focus on exterior design as well as interior space and comfort. 
Style Meets Substance
The design of the new Hyundai VENUE exhibits confident body forms, delivering the
perfect interpretation of Hyundai’s signature design language with big and bold contours that add to the premium and futuristic appeal of the new Hyundai VENUE. Hyundai designers have maximized the SUV presence of the new VENUE that now features a Dark Chrome Front Grille which compliments the SUV’s cutting-edge design, creating a powerful yet lavish impression.
The façade has been designed to bring forth a wider and confident stance with the seamless integration of bold and dynamic styling elements. The rear section of the new Hyundai VENUE features unique first-in-segment Connecting LED Tail Lamps with unique vertical design elements. The Connecting LED Tail Lamps stretch across the rear and compliment the overall design with a futuristic and distinctive appeal while the hexagonal cut crystal design creates a luxurious yet hi-tech appeal. The rear has been designed to give the new Hyundai VENUE a distinctively tall and wide look.
The MZ Lab: ‘Live the Lit life’

To rejuvenate young and exciting experiences for new age consumers, Hyundai Motor India created an MZ Lab comprising of young Millennial and Gen Z professionals in the HMI ecosystem to ideate and innovate ways of inducing customer delight. Encapsulating the needs and aspirations of Gen MZ customers, Hyundai developed the key communication of ‘Live the Lit life’ that epitomizes the new Hyundai VENUE as the next Lit space for customers on their journeys. 
Set to be launched on 16 th  June 2022, the new Hyundai VENUE will bring fun and exciting experiences to customers, facilitating them to Live the Lit life. Integrating trendy experiences, latest tech and driving pleasure, Hyundai conceptualized the new VENUE to be distinctively bold, making the young want to drive. The Lit life is Hyundai’s personification of customer aspirations defined by their lifestyle, interests and passions.

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