Modenik Lifestyle’spremium lingerie & athleisure brand for women, Enamor, has announced the launch of its exclusive brand outlet in Jaipur in Govind Marg Market, Raja Park. Spread across approximately 500 sq.ft, the store offers the entire range of Enamor products comprising Bras, casual wear, athleisure, shapers and panties under one roofcatering to the needs of women of each shape and size.
Enamor’s outlets provide an alternative shopping experience by shifting from transactional exchangesto a more engaging in-store experience. Enamor aims to have visitors experience the ethos of the brand, not just through the products they purchase but also through an immersive and inclusive experience.
Speaking on the occasion, Mr. Sunil Sethi, Executive Chairman, Modenik Lifestyle Pvt Ltd said, “We believe a strong market like Jaipur has huge potential and are delighted to open Enamor’s new EBO in the city. Through this launch, we are focusing on building strength in Rajasthan and look forward to making the same holistic experience that extends from Enamor offerings available to our customers in Jaipur. We will continue to expand our offline presence by opening exclusive stores in other leading tier 2 cities over the next couple of months.”
Talking about the launch, Veenesh Priyadarshi, Chief Sales Officer, Modenik Lifestyle Pvt Ltd said, “Pink City, being one of the fastest growing cities in the country, with a high concentration of consumers that align with our core target segments. Exclusive Enamor outlets are an important element of our growth agenda which are very well received by the customers. We will continue to accelerate our investment in EBOs.”
Enamor’s EBO (exclusive brand outlet) in Jaipur makes this the 45th in the country. Following the success of its 44 outlets in top tier 1 and 2 cities including Bengaluru, Mumbai, Delhi/NCR, Pune, Hyderabad, Lucknow etc. The brand is growing exponentially and is investing in EBOs and aiming to open about 70 stores in the next 12-16 months. Embracing an omni-channel strategy, Enamor will continue to build the e-commerce channel as well anticipating growth in e-commerce.