Friday, June 14, 2024

Dollar Opens An Exclusive Brand Outlet In Alwar

Dollar Industries Limited, one of the leading hosiery brands in India, today launched their third Exclusive Brand Outlet (EBO) in Alwar, which is the first in the state of Rajasthan and third in line after the successful launch in Ayodhya & Delhi. The store was inaugurated by Mr. Ankit Gupta, President Marketing, Dollar Industries Limited
&Ms.Vidushi Gupta, Vice-President-Marketing, Dollar Industries Limited.

Spread across 700 sq. ft. of retail area, the store will cater to the hosiery needs of men, women and children. With the new brand architecture and vision in place, the store will house a wide array of products such as briefs, vests, leggings, socks & athleisure under the brands – Big Boss, Missy, Bra, J Class, Force Nxt, Dollar Athleisure, Dollar Champion, Dollar Thermals and Socks. The company has various categories which are youth-friendly and aspires to make a positive change in the market.

“We are extremely happy to open our third EBO at Alwar, which also happens to be our first store in Rajasthan. We have continued to change and reinvent ourselves and
revamped our brand and corporate portfolio over the years to make ourselves contemporary with time. Through our Exclusive Brand Outlets, we want to reach out to a wider mass and have a direct connection with our consumers”, said MrVinod Kumar Gupta, Managing Director, Dollar Industries Limited.

“With the opening of our first EBO in Rajasthan, which is one of the highest sales-driven states, our aim is to offer the consumers a unique shopping experience.We look forward to open our next EBOs atSri Ganganagarin Rajasthan, Ghaziabad in Uttar Pradesh, Boisar in Mumbai& Tilak Road in Pune by August, 2022 and have 50 EBOs by March, 2022 across the country. Our storesare a complete family shop and showcases innerwear as well as outerwear for men, women and kids”, said Mr Ankit Gupta, President, Marketing, Dollar Industries Limited.

Dollar Industries Limited has also recently partnered with ‘Rajasthan Royals’, as one of
their Principal Sponsors for the 15 th  edition of Indian Premier League (IPL) which also helped Dollar to enhance the brand visibility of the company’s recent brand edition-Athleisure. As Rajasthan also happens to be a key market for Dollar over the years and the launch of this EBO will contribute significantly towards enhancing the market share of the company.

To celebrate the opening of this new Dollar EBO, located at 32, Vijay Mandir Road, near Bhagat Singh Circle, Alwar, Dollar is giving an introductory offer of attractive gifts to the customers on a minimum purchase of Rs. 999/- and more. This Offer will be valid till stock lasts.

EBO timings- Monday – Friday: 10:30 am – 9 pm& Weekends- 10:30 am – 9:30 pm.

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