Friday, February 7, 2025

Khatabook’s digital platform is supporting the growth of MSME Businesses in Rajasthan

The MSME business owners in Rajasthan are gradually adopting digital methods to manage their finances and business operations. The resilient entrepreneurs in India are powered by their appetite for sustained growth, who, even in unforeseeable conditions continue to stay optimistic. According to recent findings of the Mid-Year MSME Business Sentiment Survey by Khatabook, 71 per cent of the MSMEs are optimistic about business growth in the next six months of 2022. This bright outlook by MSMEs is supported by their reliance on technology, which will play a substantial role in bringing a positive business growth despite all the external challenges.

Khatabook has been contributing to MSME growth in India by providing them with digital capabilities via its mobile applications, Khatabook and BizAnalyst, which allow them to manage various aspects of their business such as accounting, receivable reminders, inventory, and sales management on the phone. The unique technology of Khatabook platform is designed to support digital needs of every kind of MSME,
be it a Retailer, Wholesaler/ Distributor, Manufacturer or supplier.

In Rajasthan alone, Khatabook serves 42 Lakh merchants, whereas they have close to 100 Lakh monthly active users spread across almost every district of India. The App has transformed the businesses of several small and medium business owners across industries. Sudhir, the owner of a dental equipmentlab in Jaipur, Rajasthan, is one such business owner who has been using Khatabook to organize his business ledgers and finances to digitally streamline his business.

An Electrifying Digital Solution for All
For the last 25 years, Sudhir has been managing the dental equipment business called the Pink City dental lab. Running a dental equipment laboratory is a complicated and hectic task, which drove Sudhir to actively adopt digital methods to manage his business. Khatabook offered him the technology that brought him great relief with running the business and managing finance on a single platform, thereby increasing the business’s productivity and growth.

Since Sudhir started using Khatabook in 2020, the App has helped him save a lot of time and resources that he used to spend on maintaining manual ledgers and fast-tracked the monotonous and tedious process. However, Sudhir feels that Khatabook is one App he needs to fully digitize his business operations.

Always keen on adopting new methods to make progress in business, Sudhir judges everything on how up-to-date it is. And he feels Khatabook is seamless and quick to update the new features and use the App. He further added that having every feature in one App has helped him tremendously manage his business. “All the tasks which needed multiple checks and follow-ups like bill numbers, transaction numbers, transfer status, bank receipt, business receipts, etc. happens with one click on this App”, says Sudhir. Even with managing his employees, Sudhir found it much easier to manage his team’s time and output.

Sudhir further added that a small mistake in noting down the numbers could result in a loss for the business, but with Khatabook, he has not faced any difficulties or errors in tracking the transactions.

Recently, Sudhir discovered Khatabook’s Automatic Payment Reminder feature that allows the user to set a reminder date and send it via Whatsapp or SMS. The App also offers a voice-enabled Automated Bot Call Reminder feature, which fast-tracks the money recovery process and makes it convenient, as the customers receive the payment link via SMS immediately after the call. Earlier customers didn’t seem to remember the dates and missed making the payments, which resulted in a delay in payment.

Because of Khatabook’s Automatic Payment Reminders, this issue is also eliminated as the customers receive timely prompts. Having explored all the features offered by Khatabook, Sudhir feels like the App is his own personal digital employee and is all that he needs to further progress in his business.

Khatabook has allowed many business owners like Sudhir to reach their potential by making business execution convenient, efficient, and profitable. Khatabook will also be introducing business lending for merchants to further assist in the growth of small and medium businesses.

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