Flipkart, India’s homegrown e-commerce marketplace, is bringing in the festive cheer early with exciting consumer constructs for the upcoming 9th Edition of The Big Billion Days (TBBD). This year’s ‘TBBD’ will be even bigger and better, with lakhs of Flipkart’s sellers and thousands of brands bringing forth the widest selection of products at great value for every Indian shopper. Customers’ excitement will arrive sooner this year with multiple new and innovative constructs like Sale Price Live & Pre Book, where they will get to avail of The Big Billion Days Price before the commencement of the event.
Consumers this season will get an immersive shopping experience, as for the first time, Flipkart is revealing festive deals via video commerce while launching the first-ever virtual world through an interactive, 3D discovery experience. This year will see a slew of new launches, games, interactive videos, live streams and rewards and coupon distribution via Gamification throughout TBBD.
Manjari Singhal, Senior Director – Customer, Growth and Events, Flipkart, said, “The Big Billion Days is a shopping festival that the entire country looks forward to every year, and we consistently work towards making it bigger and better for all our partners, sellers, and customers. While all eyes are on The Big Billion Days, we at Flipkart ensure that India witnesses an enhanced value shopping experience, with the most sought-after and choicest products at their doorsteps. This year we are unveiling new and exciting offerings on our app, even before the actual TBBD dates, so our customers don’t have to wait to get their favorite brands and products. From gamification, to live commerce offers, to curated specials there is going to be something for our customers.”
Dheeraj Aneja, SVP & Head, Flipkart Payments Group, said, “Flipkart Fintech is focused on enabling access to offerings that drive affordability for Bharat. The festive season is a time when customers make their most valuable and eagerly awaited purchases. Flipkart aims to provide access to credit and a seamless checkout experience to its customers, through affordability and payments solutions. We believe these initiatives will help in making The Big Billion Days an even more exciting and fulfilling experience for them.”