Monday, May 20, 2024

PepsiCo India partners with Airtel

PepsiCo India and Bharti Airtel have joined hands to bring an innovative offer for the consumers. With every purchase of Pepsi, Mountain Dew, 7UP, Mirinda, Slice, and Tropicana PET bottles consumers get Airtel Recharge coupons worth INR 10* to INR 20*. An Airtel Thanks App discount coupon code will be printed on the reverse side of the labels of PET bottle to provide consumers with an access to avail the offer.

Demand for connectivity and internet access continues to grow in India with consumers increasing their time spent online be it gaming, entertainment or content streaming. As per Airtel’s quarterly report ended June 30, mobile data consumption surged by 16.6 percent from a year ago, with consumption per mobile data consumer at 19.5 GB per month.  In line with this, PepsiCo India and Airtel’s distinctive association is aimed at expanding the brand footprint while establishing a deeper
connect with consumers through this value-for-money proposition.
 
Speaking on the partnership, George Kovoor, Senior Vice-President, Beverages, PepsiCo India said
that demand for digital connectivity continues to soar in India and is transforming the way consumers engage with the brand. At PepsiCo India, it is imperative for us to deepen our consumer connect by engaging with the consumers through platforms that are most relevant to them. With consumers now ready to step out and interact with the world around them, our festive partnership with Airtel
is designed to complement their digital experience. We are delighted to team up with Airtel to provide a greater value to our consumers and enable them to stay connected with their loved ones while they enjoy their favourite beverages.

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