Duroflex, India’s leading sleep solutions provider, has always been at the forefront of innovation. Taking the vision forward and to help Indians experience upgraded sleep, the company has launched‘ Duroflex Wave Plus’ –a highly functional,adjustable smart bedthat aims to enrich one’ssleep experience. With their new wellness offering, Duroflexremains committed to their mission of not just providing quality sleep, but improving overall health and wellbeing as well.
Commenting on the new launch, Mr. Mohanraj J, Chief Executive Officer, Duroflex said, “We are happy to introduce Duroflex Wave Plus, a product which offers a truly enriching sleep experience.As a brand, we are continually pursuing sleep technologies that will help India sleep better. After introducing research-backed mattresses, we decided it was time to introduce products that will further upgrade the sleep and comfort experience of the people. Our latest offering, Duroflex Wave Plus–adjustable smart bed will help consumers recline into different positions and angles to suit their needs, providing themultimate comfort and support in whichever position they choose to lie on the bed for – sleeping, sitting or just relax and unwind.”
Talking about the campaign, Paul Dueman, Chief Business Officer Vector Brand Solutions said, “The Duroflex Wave sleep system heralds the future of sleep solutions. The team approached this campaign with the clear understanding that the Wave sleep solution, is the first of its kind and therefore the campaign needed to be delivered in a manner that was also a first of its kind narrative for the category. I am very happy with the output and confident the campaign will deliver on both brand and business objectives.”
The company has launched two models of the new adjustable bed‘Duroflex Wave’ and ‘Duroflex Wave Plus’. The latter comes with additional features. Both products are exclusively availableon Duroflex’s website and its experiential stores starting at Rs 55,000/-.