Keeping the theme of ‘Desh Ki Sehat, Desh Ka Namak’ at its core, Tata Salt, a pioneer and market leader in India’s branded iodized salt segment, has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega. With its 360-degree approach, the campaign aims to empower children by providing them with one-of-a-kind platform to raise questions that could spark relevant conversations and nudge a societal change.
As a run up to Republic Day, the campaign has gone on-ground and aims to engage with students across India covering states like Maharashtra, Punjab, Haryana, Gujarat, Chennai, Karnataka, U.P and Rajasthan among other states.
he on-ground event was successfully conducted in Jaipur city in Maharaja Sawai Man Singh Vidyalaya, Jaipur with attendance of more than 200 students. Some pertinent questions were raised by the students including “Why are footpath used as tea & food stalls”?”, “Why girls are forced to stop working after marriage?”, “Is it a taboo to speak about menstruation?”, “ What happens to soaps that used and left in the hotels, can we give it to the poor?” amongst others.
These questions were answered by honorable dignitaries including, Mr. Sanjay Kumar, Secretary Parmartham Foundation & Ms. Ishu Shiva, Founding Member & Managing Director- Sanitree. More than 350 exhilarating questions were raised by the students and 50 best questions were shortlisted for the event. The jury awarded prestigious books to Top 3 students from the batch of 50. All the students who participated in the event were lauded by TATA Salt and awarded with participation certificates.
As part of the campaign, Tata Salt will organize city wide events across India covering private and government schools educating 30,000+ students and giving them a platform to raise their questions. The brand will reward selected students based on their questions, which will be shortlisted by a jury comprising of Policy Makers, Educationists, School Management, Police Officers, Celebrities and Bureaucrats.
Commenting on the launch of the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, states, “Children can really reframe our thinking! They question what we are willing to accept as status quo and that challenge forces change. Desh ke liye #HarSawalUthega is a platform that endeavours to surface these real questions. We’ve received such insightful, provocative questions already and are enthused with the awareness and change the next generation is willing to imagine. Tata Salt is one of India’s most trusted brand, and we definitely want to partner this journey of fuelling an entire generation of kids to raise their questions and contribute to a better tomorrow.”
Mr. Sanjay Kumar, Secretary Parmartham Foundation said “ It was an exhilarating morning with array of questions that made me think deeply. The children are learning from us, so we should lead by example for our children and community. A provocative and responsible event by Tata Salt and TSL, wishing them all the best in their envisage of empowering children on the power ofdemocracy.”
Ms. Ishu Shiva, Founding Member & Managing Director – Sanitree stated “A child’s curiosity propels them to learn efficiently and enjoy broader encounters in their life. The forethought, insights and free- wheel thinking is appreciated and welcoming. I’m sure children need such opportunity to raise questions and engage for a better future of the nation. It was an honor and pleasure to be part of the power packed event hosted by Tata Salt and TSL.”