Tobacco to FMCG to Real Estate conglomerate TRDP Group promoted NeuWorld Spirits today announced the launch of its whisky brands Downing Street and Royal Tribe in Rajasthan. Downing Street and Royal Tribe whiskies cater to the premium and semi premium segments respectively and has been made from selected grains and blended with Scotch. Downing Street is priced in the range of Rs. 995 for 750 ml, while Royal Tribe is priced in the range of Rs. 690 for 750 ml. Both the brands will be available in Quart, Pint and Nip.
Announcing the launch of NeuWorld Spirit, Poonam Chandel – Managing Director, said, “Over the years we have seen the evolving palate of consumers in Rajasthan. The consumer here is a discerning set, who wants value products that suits their palate. Our premium and semi premium whiskies will cater to the growing surge in consumer demand for distinct and international taste. NeuWorld Spirits’ products are created taking into consideration international quality both in terms of taste and packaging.”
With one bottling plant in Nahan, Himachal Pradesh and one in Punjab, NeuWorld Spirits will be introducing crafted Gin, premium Vodka and Rum and, fusion Malts by December 2023, making it a formidable player in the Indian liquor industry.