LG Electronics (LG) has launched its brand-new Life’s Good global campaign, carrying out various brand reinvent activities to introduce its more dynamic and youthful brand identity.
Starting August 22, the company rolled out its Life’s Good global campaign, unveiling digital out-of-home (OOH) advertisements at some of the world’s most iconicl and marks, including locations in Dubai, London, New York, Vietnam and Seoul. Each vibrant image and captivating video has been meticulously crafted to showcase LG’s renewed visual themes.
With its global campaign, the company aims to convey the message Life’s Good to customers, inspiring and encouraging them to approach life with an optimistic attitude. In light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign’s ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.
Along with introducing its updated brand and visual identity, the new campaign aims to share the company’s philosophy and values. The company has been ceaselessly committed to embodying the true meaning of Life’s Good. To convey this message with a dynamic and youthful manner, LG launched its new brand and visual identity in April, under the banner of LG’s brand reinvent.
“LG is committed to actively communicating and providing innovative customer experiences that evolve with the times, recognizing the changing needs of customers,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “We aim to enhance our communication with customers by sincerely sharing our core value and the message of Life’s Good. Filled with optimism, this message will be delivered to customers worldwide at various customer contact points.”