Prime Fresh Limited, a leading player in the national fruits and vegetables supply chain management landscape, has submitted an MOU to the Government of Uttarakhand whereby the company, its associate group companies & its partners or any such new companies propose to Invest Rs.33-40 Cr in the State of Uttarakhand over the coming 5 years to establish various value chain, end to end Agri Business Operations related projects such as farming, rural ecosystems development, etc.
Prime Fresh is working on various initiatives and new projects in Fruits and vegetables supply chain Business from Agriculture Inputs Selling, Farming, Post harvest management to Market linkages & Food processing, value additions and Direct to Consumer projects.
The company further added, “At Prime Fresh Limited, we aspire to extend & expand our Operations in Uttarakhand State of India to add value to entire Agri Value Chain ecosystem.
Team Prime Fresh Limited has phenomenal understanding, experience, expertise, network & capabilities to play a vital role in Agriculture, Food processing, Food Distribution, Food Preservation, Food storages & Exports. PFL would be delighted to be a part of Development & growth Journey of Uttarakhand State of India. PFL is always keen to work for the betterment of our country and strongly believes in “One Nation One Vision”. Prime Fresh is looking forward to collaborate & work very closely with Uttarakhand Government, Horticulture departments, Agro Board and other such Institutions.”
Prime Fresh Limited-Ahmedabad, is looking forward to policy support, land allocation and working to identify land, food parks, waste lands and any such enablers.
Prime Fresh Ltd. has a farmer network of over 100000 farmers. It works with 74 APMC partners, and over 2400 suppliers and local area aggregators. It has a tie up with 35 plus cold storages and warehouses. With a presence across 17 states in India, the company aims to extend and expand its operations.
With a robust ecosystem spanning multiple state and district boundaries across India, Prime Fresh Limited is a leading player in the national fruits and vegetables supply chain management landscape. As a pioneer in its domain with a 16-year heritage, Prime Fresh demonstrates a singular business model, refined processes, and a distinctive market positioning that sets it apart from its competitors. In the realm of fruits and vegetables supply chain, Prime Fresh has cemented its position as a leader, demonstrating consistent sales, profitability, and a growth trajectory, establishing a reputation built on enduring performance across an extended timeline. The strength of Prime Fresh Limited’s business model lies in its exceptional reach, a substantial base of farmers, a well-entrenched supply chain ecosystem, and robust partnerships with major entities like MT E-COMMERCE, Food Processors, and APMCs. These segments collectively pave the way for sustainable sales and profitability growth. Amidst an evolving fruits and vegetables sector in India, characterized by transformative opportunities in branding, distribution, exports, HORECA, premiumization, and packaging innovation—focused on hygiene and nutrition — the company is aiming for expansive growth. As part of its strategy to strengthen its market position and capitalize on emerging opportunities, Prime Fresh intends to invest in new locations, distribution centers,
cold chains, pack houses, and innovative distribution models for fruits and vegetables. The company envisions amplifying its focus on marketing, augmenting senior management capabilities, and embarking on forward and backward integration within the value chain. The securities of the company are listed on BSE (BSE: 540404).