Monday, May 20, 2024

HDFC Bank introduces PIXEL: A new generation of Digital Credit Cards

HDFC Bank, India’s leading private sector bank, today announced the launch of ‘PIXEL’ – its first end-to-end mobile app-based customisable, DIY digital card range designed for Digital Natives. PIXEL is tailored for a generation characterised by digital fluency, unique preferences, and distinct financial behaviours.

PIXEL is a first-of-its- kind range of digital credit card series that offers seamless app-based
issuance, complete digital lifecycle management, user engagement and digital servicing.

Furthermore, through PIXEL, the Bank gives the power of customisation and choice to customers, by enabling them to select their preferred categories and favorite merchants/platforms such as Zomato, Myntra, BookMyShow, MakeMyTrip, Amazon and Flipkart, among others. By doing so, customers can earn attractive accelerated cashbacks
on their spends from these merchants/platforms. Both current and new customers can apply for PIXEL credit cards through the PayZapp mobile application of the Bank.

Speaking at the launch ceremony, Mr. Parag Rao, Country Head – Payments, Liability Products, Consumer Finance & Marketing said, “PIXEL represents a pivotal shift in our approach to banking solutions, crafted to resonate with Digital Natives. At HDFC Bank, we are excited to introduce this digital-first credit card that offers flexibility and customisation. With PIXEL, we are not just launching a product, we are shaping the future of digital banking, ensuring our offerings are as dynamic and innovative as the customers we serve.”

Mr. Sandeep Ghosh, Group Country Manager, India and South Asia said, “We are excited to deepen our partnership with HDFC Bank with the PIXEL credit cards initiative, a testament to our digital-first, customer-centric approach to payment innovation. Backed by
the trust consumers place in both HDFC Bank and Visa, this range of cards enhances the banking experience and empowers today’s digital consumer with unparalleled flexibility and
seamless personalization.”

Mr. Ramki Gaddipati, CEO APAC and Global CTO, Zeta added, “Zeta is privileged to deliver on HDFC Bank’s vision to power the next generation of credit cards in India. From the completely digital application-to-issuance journey to real-time card controls, PIXEL leverages Zeta’s modern core banking and payments processing platform – Tachyon – to power many unique credit card experiences. It leapfrogs card products built using legacy technology and raises the bar for digital-native credit cards globally.”

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