Monday, December 2, 2024

Kamdhenu Limited eyes 40% market share of Kamdhenu Colour Max Sheet in Rajasthan

Kamdhenu Limited, India’s largest manufacturer and seller of branded TMT Bars in retail, dominates the Colour Coated Sheets segment in Rajasthan with a staggering market share of 30%. The company has successfully bolstered the production capacity of colour coated sheets to 15,000 MT Per Annum. To celebrate this milestone and reward its channel partners, who are considered the backbone of Kamdhenu’s success, the company organized a channel partner meet in Ranthambore.

Around80 channel partners along with their families participated in the meet. The meet was organised at Ananta Palace, Ranthambore, Sawai Madhopur. During the event, sessions on
product familiarization, innovative marketing and business strategies, publicity campaigns, brand awareness campaign and introduction of unique techniques for enhancement of sales
were also organized. Sales target for all dealers of the financial year was also finalized.

Commenting on the milestone, Mr. Sunil Agarwal, Director, Kamdhenu Limited said, “Kamdhenu Colour Max Sheets are used in many government and non-government projects today. With seeing the growing demand of the housing and infrastructure sector in the country, we are committed to increase the production capacity of our high quality colour
coated sheets. This channel partners meet is a celebration of our incredible journey alongside our valued channel partners. Their dedication has been instrumental in solidifying
our position in Rajasthan’s market. This meet strengthens our collaborative spirit, equipping
our partners with the necessary tools and strategies to achieve this ambitious goal together.”

Mr. Bhaskar Chaudhary, Sr. GM Marketing, Kamdhenu Limited said, “Kamdhenu Colour Max has become one of the fastest growing Color Coated Sheet brands in Rajasthan with the production capacity of 15000 MT per annum and this milestone is worth celebrating. We congratulate our dealers for their strong performance and appreciate their efforts in making Kamdhenu Colour Max & Kamdhenu Shresth a household name. Looking ahead, we’re determined to achieve a 40% market share by FY25 by promoting our brand to the remotest markets of the state.”

Mr. Bhaskar Chaudhuri (Sr. General Manager, Kamdhenu Limited), along with other senior
officials including, Mr. Yogesh Verma (A.G.M., Quality & Production, Kamdhenu Limited), Ms. Hema Saini (Marketing Coordinator, Kamdhenu Limited), Mr. Ravi Shankar Choudhary (Manager Marketing, Kamdhenu Limited), Mr. Hem Bhatt (Manager Marketing, Kamdhenu Limited), Mr. Yogesh Lakhera (Asst. Manager, Kamdhenu Limited), Mr. Karamveer Jain (Sr.
Executive Marketing, Kamdhenu Limited), Mr. Vijay Kumar (Sr. Executive Marketing, Kamdhenu Limited), felicitated the dealers with accolades and motivated them to reach
greater heights.

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