P&G Shiksha, the flagship CSR program of P&G India launched its new campaign -#StandUpForLearningGaps, to spotlight the issue of learning gaps in children, which affects over 6 crore children in the country as per National Achievement Survey 2021. While access to education has improved significantly, ensuring quality learning outcomes remains a challenge. A thought-provoking panel discussion highlighted the impact of these learning gaps on children who perpetually keep trying to cope, and often face mockery or ridicule owing to lack of public understanding on learning gaps.
Speaking on the occasion, Actor Konkona Sen Sharma remarked, “I truly believe education is essential for unlocking a child’s full potential. Through my association with P&G Shiksha, I’ve become acutely aware of the learning gaps that affect many children who fall behind expected learning levels. Children who may not know the right responses, may face mockery or ridicule. When I first saw the film, the question stayed with me for a while– Would you laugh if it was your child? It’s encouraging to see that P&G Shiksha is not only driving awareness about these gaps, but also working to bridge them with effective interventions. Awareness is the first step towards action, and I am glad to be part of this journey with P&G Shiksha. Together, we can create an environment where every child is encouraged to reach their full potential through holistic education. Together, lets #StandUpForLearningGap.”
Speaking about the new film, Abhishek Desai, Vice President – Brand Operation and Category Leader – Grooming, P&G India said, “For 19 years now, P&G Shiksha has championed access to education for millions of underprivileged children in India, impacting over 45 lakh children. We have reinforced this with our commitment to driving large-scale awareness regarding learning gaps, which impact over 6 crore children in India. These gaps can lead to frustration, a lack of understanding, and even ridicule. However, what often gets
missed is the reason.