Friday, July 12, 2024

AI-powered MR Publishing Platform Flam Secures 38 Cr INR Pre Series-A Fund

Flam, India’s leading AI-powered mixed reality (MR) publishing platform, has successfully closed a pre-series A funding round, raising 38 Cr INR ($4.5 million). This round saw participation from Turbostart, AI-focused Twin Ventures, Alphatron Capital, and notable angel investors, along with several family offices. Existing backers such as SF-based Inventus Capital Partners, SVQ, and 9Unicorns also invested. With this infusion of capital, Flam plans to expand its MR platform’s reach into North America, Europe, and the MENA region. 

Flam is at the forefront of publishing interactive MR content that can be accessed via mobile cameras, aiming to revolutionize the marketing landscape. The platform has already hosted prominent global brands, including Britannia, Netflix, Wargaming, AJIO, Heeramandi, WPP, and Indian politician Shashi Tharoor. Flam’s MR technology transforms print, OOH, TV, and digital advertisements into engaging, immersive experiences for consumers. 

Mr. Shourya Agarwal, Founder, and CEO of Flam, stated, “Content has been evolving over decades and now transitioning into MR experiences. Our platform is dedicated to making MR accessible to the masses. Following the viral success of Britannia’s MR ad featuring Ranveer Singh, we’ve attracted interest from 100s of global brands across various industries. Just like video ads, MR will become permanent in the brand’s marketing strategies worldwide” 

Ganesh Raju, Founder of Turbostart, highlighted, “We haven’t come across any other
platform exposing consumers to MR so effortlessly. Flam eliminates friction – with no need for headsets, app downloads, or web AR, making MR accessible through a simple link embedded anywhere – social media, websites, and even offline channels. Imagine YouTube, but for mixed reality facilitating the viral spread of MR content, driving more users to the platform.” 

Vishwesh Pai, Founding partner at Alphatron Capital, added, “We’ve been observing huge interest from brands and delight among consumers for MR, which makes us extremely optimistic about the future of this space. After interacting with Flam, we instantly knew, we had found a missing ingredient in MR’s adoption. Beyond their sophisticated technology, the way they have solved the creation and distribution of MR is truly commendable.” 

Flam’s technology is designed for scalability and is capable of serving billions of users. The platform features the fastest image recognition and top-tier image and ground tracking, powered by sophisticated AI algorithms. The optimization of 3D graphics rendering ensures a seamless user experience. Flam’s device-agnostic platform operates smoothly on all Android and iOS mobile devices, enabling rapid creation and deployment of MR content. Marketers benefit from features like redirection buttons, user journey tracking, and comprehensive analytics.

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