Nuvoco Vistas Corp. Ltd., India’s fifth-largest cement group in terms of capacity, launched the Duraguard Microfiber Consumer Offer in Western Odisha. This consumer offer is designed to offer lucrative benefits to consumers. Aconsumer purchasing 100 bags of Duraguard Microfiber will geta complimentary 5 kgs pack of branded atta. This unique campaign will run forover 2 months till the end of July 2024.
Mr. Sunil Mahajan, Head of Sales and Business Development(East), Nuvoco Vistas Corp. Ltd., said “Launching the Duraguard Microfiber Consumer Offer underscores our commitment to empowering individual home buyers (IHB) with superior construction solutions. This initiative not only highlights the durability and strength of our premium products but also enriches the building experience of the customers with valuable offerings. We are excited to bring this innovative product demonstration to Odisha and other key states, reaffirming Nuvoco’s leadership in providing high-quality cement solutions tailored for the unique needs of homeowners.”
Mr. Chirag Shah, Head, Marketing & Innovation, Nuvoco Vistas Corp Ltd, said, ” The ‘Fiber Ki Khubi – Andar Bhi, Bahar Bhi’ campaign underscores the unique benefits of our patented technology, on which Duraguard Microfiber cement is manufactured, ensuring stronger and more durable constructions. The campaign is inspired by the idea – just as fibers in our food provide benefits to our body, and fibers in our clothes offer care and comfort, homes can also benefit from cement fibers that offer long-lasting protection. With this thought, the promotion aims to emphasize how fiber enhances performance in the context of ‘Roti, Kapda aur Makaan’. We are confident that this offer will drive consumer interest and satisfaction, reinforcing Nuvoco as a preferred choice in the individual home buyers (IHB) segment. Launched in Western Odisha, the offer will also run in our key markets in Chhattisgarh, Rajasthan, and Gujarat.”
Nuvoco’s Duraguard Microfiber cement is a uniquely formulated product with visible fibers that enhance binding, ensuring longer-lasting construction. This product is produced on a patented technology of Fiber Reinforced Cement Composition and stands out in the market for its superior quality and durability.
The inauguration ceremony took place at the dealer counter of M/s Sidha Shankar Iron in Bolangir, Odisha. The event was attended by Mr. Ashok Rath, Regional Sales Manager (ASM) of Western Odisha, and saw active participation from customers. This led to an on-the-spot order of 700 Duraguard Microfiber bags through the dealer, M/s Sidha Shankar Iron. Nuvoco’s Sales, Marketing, and BD teams were also present during the launch.
To boost the Offer’s reach and engagement, the unique “Fiber Shakti Challenge” was introduced. Nuvoco’s branded vans will travel through density areas, showcasing the product’s features and benefits. A key feature of this campaign is a special tear-resistant leaflet, symbolizing the strength of fiber. In a specially designed engagement activity, the audience will be invited to tear the non-tearable leaflet. This interactive approach aims to leave a lasting impression on consumers about the benefits of fiber in construction. This
initiative aims to generate excitement and interest in our product across target markets.