Saturday, July 13, 2024

Dollar Industries Bullish About South India Market

Dollar Industries Limited, one of the most trusted names in the lifestyle outerwear & innerwear business in India, shared their Vision for the South Indian markets. As a major step, Dollar Industries has signed superstar, Mr Mahesh Babu as their Brand Ambassador for South India.

Dollar Industries Limited, which began its journey in 1972 under the able leadership of visionary par excellence MrDin Dayal Gupta, as Bhawani Textiles, now holds 15% market share of the branded hosiery segment in India and the Group is targeting a growth of 11% – 12% at on a year-on-year basis. As a part of their Vision South India strategy, Dollar Industries is targeting around 50% growth in sales from Southern market as compared to current year.

“We have received a good response for our products from the Southern markets and consumers have accepted our quality products at affordable prices from the house of Dollar. The acceptance here is evident from our sales growth in these markets. Our domestic sales have recently increased from these markets and stands at around 8%. With Mahesh Babu now being our Brand Ambassador for southern market, it will act as a catalyst to boost our brand prominence and sales even more. We are extremely bullish and targeting to garner around 20% of our domestic revenue from South market”, said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Ltd.

“Dollar Industries is experiencing robust demand and an increasing proportion of higher-margin products in our portfolio. This positive trend positions us well to achieve our desired topline and bottom-line growth in the near future. We also have plans to open 50exclusive brand outlet across the south market in the coming 3 years where consumers can experience the entire range of Dollar products” said Mr Binay Kumar Gupta, Joint Managing Director, Dollar Industries Ltd.

The wide variety of Dollar products are spread across 6 categories -MAN, WOMAN, JUNIOR, ALWAYS, THERMALS & PROTECT. Bollywood superstar Mr Akshay Kumar, endorsing Dollar Man, is associated with Dollar as the brand ambassador for over 14 years. Actress, MsYami Gautam is the brand ambassador for Dollar Women i.e Missy and Actor, Mr Saif Ali Khan is the brand ambassador for Dollar Always i.e Lehar

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