Cipla Health Ltd. (CHL) has launched a new campaign, “Aapki Khushi Ko Kabhi Dard Ki Nazar Na Lage,” to promote Omnigel pain relief gel. The campaign showcases how Omnigel’s fast-acting formula helps people overcome everyday aches, allowing them to enjoy life’s moments without pain.
Featuring relatable scenarios, the heartwarming ads use humor to depict how Omnigel restores smiles and joy. Shivam Puri, CEO of Cipla Health Ltd., emphasized, “Over the past four years, our journey with Omnigel has been driven by deep consumer collaboration and cutting-edge insights, propelling us from #3 in 2019 to the #1 pain recovery brand today. We understand how everyday aches can disrupt life’s precious moments. Our new campaign, ‘Aapki Khushi Ko Kabhi Dard Ki Nazar Na Lage,’ aims to deeply resonate with consumers. We remain committed to being the trusted pain care partner for Indian consumers.”
Omnigel, a topical medication for pain and inflammation, is a key part of Cipla Health’s pain care solutions.