Zomato marks its 16th anniversary with a bold and comedic roast show featuring stand-up comedian Samay Raina. Known for pushing boundaries, the inaugural clip sees Raina humorously targeting Zomato’s pop-up notifications and customer support, while wearing a Swiggy T-shirt for added cheekiness.
The event, attended by Zomato CEO Deepinder Goyal and Blinkit co-founder Albinder Dhindsa, promises more laughs with upcoming appearances from comedians Shreeja Chaturvedi, Swati Sachdeva, and Gaurav Kapoor. These roasts, set to be shared on Zomato’s social media, aim to entertain and engage the audience.

This daring campaign draws inspiration from Netflix’s roast formats but focuses humor on the brand itself. Zomato has a history of collaborating with comedians like Samay Raina, Gaurav Gupta, and Gaurav Kapoor, often exploring cultural themes.
Additionally, Deepinder Goyal hosts the podcast series “Breaking Bread” on YouTube, discussing industry insights with restaurateurs and experts. With the success of similar roast shows like the Pretty Good Roast Show, Zomato’s latest venture is set to captivate audiences and celebrate its milestone in a uniquely entertaining way.