Cheil X has launched a dynamic campaign highlighting the MG Hector’s low maintenance costs and excellent resale value. Central to the campaign are two humorous films that drive home the message of Hector’s value for money.
The MG Hector, introduced by JSW MG Motor India in 2019, has set new standards in the mid-sized SUV segment with its advanced technology and connectivity features. Marketed as “India’s first internet SUV,” it offers luxury, efficiency, and a bold design.
Udit Malhotra, Head of Marketing at JSW MG Motor India, stated, “The MG Hector combines luxury, efficiency, and advanced technology. This campaign underscores its low Total Cost of Ownership and high resale value, showcasing how it meets our customers’ diverse needs.”
The first film features a light-hearted exchange between neighbors, revealing Hector’s low maintenance cost of just Rs.500 per month, significantly lower than a hatchback. The second film, depicting a conversation between friends, highlights Hector’s impressive resale value of up to 74% after three years.
Amit Nandwani, National Creative Director at Cheil X, shared, “Our films present the Hector’s value for money in a relatable and humorous way, making these facts a pleasant discovery for our audience.”
Chief Growth Officer, Neeraj Bassi, added, “We tapped into the Indian value-seeking mindset, using humor to emphasize that the MG Hector is a product that offers unbeatable value.” The campaign spans print, digital, and social media, ensuring broad reach and impact.