Swiggy Instamart has taken its ‘Yeh Se Leke Woh Tak’ campaign, featuring cricket legend Rohit Sharma, to new heights with a creative out-of-home activation at Kempegowda International Airport, Bangalore. Highlighting Swiggy Instamart as the ultimate “Sab Milega” store, the campaign promises delivery of any item to your doorstep in just 10 minutes.
Passengers at the airport’s baggage claim area were pleasantly surprised when products branded with Swiggy Instamart logos appeared on the conveyor belt alongside their luggage. This playful activation, featuring visuals of Rohit Sharma and the campaign tagline, transformed the mundane task of collecting luggage into an engaging experience, emphasizing Swiggy Instamart’s extensive range and convenience.
In Mumbai, an outdoor hoarding showcased Rohit Sharma juggling a variety of Swiggy Instamart products in a dynamic wheel-like display, further emphasizing the platform’s vast and varied selection. Mayur Hola, VP – Brand at Swiggy, explained that the campaign aims to surprise and delight customers by turning ordinary moments into engaging experiences, much like ordering from Swiggy Instamart.
These activations effectively demonstrate Swiggy Instamart’s commitment to delivering a wide range of products swiftly and reliably, reinforcing its promise of convenience and variety anytime, anywhere.